What is a Domain Name and Why Would Your Business Need it?

Once you’ve got a website, you must have a domain name. Still wondering about what really a domain name is and why choosing a domain name needs extra care and extra analysis?

Domain name or simply ‘domain’ is basically a Web Site address.

For example, when you visit World Business Network’s website, you’ll see the URL http://www.inwbn.com. The domain name in that website address is www.inwbn.com. So does the e-mail address This e-mail address is being protected from spambots. You need JavaScript enabled to view it . This e-mail address is being protected from spambots. You need JavaScript enabled to view it when you submit a job application to our careers website.
But don’t you know that the Internet is based on IP addresses, not domain names? These IP addresses are made up of up to 12 digits and computers use IP addresses to send information to each other over the internet. That’s why, every web server needs a Domain Names System server to translate domain names into IP addresses.

So what’s the bottom line of these explanations?

• First, you need a name on web that is human friendly
  
  Of course, IP addresses are not easy to remember. Usually, humans are poor at remembering numbers and they tend to remember words better. So the best solution is to have a domain name for specific naming and addressing purposes. You won’t give out IP addresses if you want to introduce your company to your audience; you give the name which is easy to remember and human friendly.

• Second, your domain name is part of your marketing strategy
  
  Once you have the website, everything about your company will be displayed on the site - from your company name, contact information, services, products, and your company’s mission-vision. You need to coordinate all of these things to your web site address to give an instant and obvious connection.
  
  For instance, we are World Business Network known as WBN. Our domain name inwbn.com is more descriptive of what our business is than of 96.0.169.210 IP address.
  
  Another thing is that your chosen top-level domain name immediately replicates the nature of your business. You may have chosen .com to imply that you are a commercial business or .org to show that it’s an organization. Some companies prefer to have a domain that easily tells their location and at the same time, the type of business. Example is property.inUAE.net (a real estate company in UAE) or jobs.inUAE.net (an employment agency in UAE).
  
  Hence, your audience must be able to explain your business or company when they first look at it.
  
  A domain name is the most valuable corporate identity for your business online presence to promote your company- it adds a lot on your online marketing plans.

• Third, your domain name can help you get the traffic to your website
  
  You set up your online presence to earn more profit, then you definitely need to get traffic and a domain name can help you in a couple of ways.
  
  How? If you understood the first and second reason written in this article, you will realize that by having a catchy and easy to remember web site address will help people to find your website and to return for future visits.
  
  And by having a domain name that is descriptive of your business will have a greater chance in search engines, especially if your domain name includes your keywords because some people search websites thru keywords.
  
  Or if you can’t have a domain name that has your keywords or if your desired domain name is not available anymore, you could consider subdomains.
  
  Now that you’ve finally gotten some thoughts about domain name and its importance to your online presence, you can now start thinking up a helpful and profitable web site address. If you think you still need some assistance, we are here to help you. WBN can provide you domain names suitable to your business.